“South Florida is a trend-setting bazaar for autos,” said Patrick O’Neill, who took over beforehand this year as Ford Motor Company’s Miami bounded administrator for sales and service, a bounded breadth that includes aggregate south of Vero Beach.
“It’s a fast-moving and actual important bazaar for Ford,” and for added automakers as well, he said. “Luxury cartage are actual big here, and ability and acceleration are actual important.”
But barter additionally appetite all sorts of automobiles — SUVs, baby cars, ancestors sedans, hybrids, trucks, “and we accept a abounding band of cartage to address to everyone,” O’Neill said.
O’Neill, a alum of Northwood University in Saginaw, Michigan, began alive with Ford 26 years ago. He came to South Florida from Bangkok, breadth he was Ford’s administrator of chump account for Malaysia, Asia Pacific and arising markets. He has formed in altered capacity of Ford’s calm and all-embracing operations and has acquaintance in marketing, sales and service, M&A, divestures, start-ups and dealership operations.
“It’s hot actuality and in Bangkok, but it’s a lot hotter there,” O’Neill said.
“The Mustang is a big agent in South Florida, with sales up 92 percent year-over-year,” he said.
In Miami, cars sales represent the greatest volume, while forth the Gulf Coast, trucks are acutely popular.
“Overall, Ford’s agent sales in South Florida were up 10 percent year-over-year,” O’Neill said. “We accept some of the accomplished volumes in the country here.”
Ford offers models with retail prices (MSRPs) alignment from about $13,900 for a Ford Fiesta to $44,000, the starting amount for the Ford Expedition. To accumulate up with customers’ expectations, Ford launched 24 altered cartage globally aftermost year.
Miami has been a bazaar for Fords for added than a century. The aboriginal Fords were acceptable awash in Miami about 1908, and the aboriginal dealership in Miami — the Miami Motor Sales Co. — was started about 1931, O’Neill said.
The oldest Ford dealership in Florida still in operation is Sam Galloway Ford Lincoln in Fort Myers, founded in 1927.
Florida is a above bazaar for Ford. The accompaniment represents 4 percent of Ford’s absolute civic sales, and “South Florida is a big accord for the company,” O’Neill said. Aftermost year, Ford logged sales in the United Accompaniment of about 2.5 actor broad cartage (factory to dealerships).
The ambition of the Miami bounded appointment is to accomplish abiding that Ford food barter with the accomplished affection articles and service. There are 28 Ford dealerships and 10 Lincoln dealerships in the Miami arena headed by O’Neill. He is amenable for the Ford dealerships, while the Lincoln food are allotment of a abstracted sales and account arrangement managed by Lincoln.
The job of the Miami bounded office, which absolutely is based in Coconut Creek, is to assignment with the 28 Ford apart endemic dealerships in the area, allowance to advance sales and marketing, alive on announcement programs, analytic acumen problems, affair with dealers to altercate their problems and, essentially, acting as an agent amid Ford’s address in Dearborn, Michigan, and the all-important dealers, who get Ford articles to barter and accommodate aliment service, genitalia and repairs.
Ford has 122 dealerships throughout Florida. Another bounded sales and business appointment in Orlando takes affliction of dealerships arctic of Vero Beach, and a third operation works with abate and alien rural dealers.
Ford additionally has added operations throughout the state, including a genitalia administration center, a chump alarm centermost and a Ford Motor Credit Co. office.
While the Miami bounded appointment has about 25 employees, Ford statewide has 570.
O’Neill acicular out that the bread-and-butter appulse of Ford is substantial: The 28 Ford dealerships in the Miami arena abandoned accept about 3,000 advisers and beyond the state, there are 9,000.
Charities and association assignment are an important allotment of what Ford dealers and their workers do, he added, and advisers at Ford dealerships not alone accomplish banknote donations but additionally advance their time to bounded association efforts.
For example, Ford and its dealers actively abutment bounded capacity of Autism Speaks, Susan G. Komen, the alignment angry breast cancer, and Warriors in Pink, Ford’s own breast blight charity.
“It’s not aloof about revenues,” O’Neill said. “Our dealers actualize jobs, and they and their advisers pay taxes, put money into food and the abridgement and accomplish important contributions to charities and to the communities breadth they work.”
Business: One of the world’s better manufacturers of automobiles and trucks, Ford has operations and assembly accessories worldwide. Aftermost year, Ford awash added than 6.3 actor cartage at broad throughout the world. The company’s capital subsidiaries are the Lincoln Motor Co., which makes affluence vehicles, and Ford Motor Credit Co. In South Florida, the Miami bounded appointment has albatross for alive with 28 Ford dealerships on sales and service, announcement and added business areas.
Founded: Ford Motor Co. was set up in 1903.
Ford Miami: The Miami bounded sales and account appointment was opened in 2007 and covers aggregate in the accompaniment south of Vero Beach.
Ford admiral and CEO: Mark Fields.
South Florida management: Patrick O’Neill, Miami bounded manager, sales and service.
Corporate headquarters: Dearborn, Michigan.
Miami bounded headquarters: Coconut Creek.
Employees: 25 in the Miami bounded headquarters, 570 in Florida and about 187,000 worldwide. There are additionally about 3,000 advisers at the apart endemic Ford dealerships in the Miami arena and 9,000 statewide.
Ownership: Traded on the NYSE (Symbol F).
Revenues: $135.8 billion in 2014.
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